Khachkar Studios says weekly pilot metrics show attendance, outreach gains

Khachkar Studios published week 9 of its T•A•P reporting for 26 pilots, highlighting higher Sunday attendance, more outreach visits and 1.1 million social media views. The update also names three pilot sites that received $10,000 EMPOW awards and points to performance-linked payments totaling $2.7 million.

Why it matters: - Khachkar Studios is using weekly performance reporting to track attendance, outreach and digital engagement across 26 Christian pilots. - The company is tying payments and awards to those metrics, which can influence how participating religious organizations measure growth and allocate resources. - The update says the pilots are expected to surpass two goals: a 100%+ increase in non-holiday Sunday total attendance and young women reaching 15%+ of total attendance.

What happened: - Khachkar Studios published week 9 of its weekly T•A•P press releases on November 10, 2026. - The release covers 26 pilots and presents updated benchmark metrics for the First Group pilots from a 2024 baseline. - The company said Sunday attendance rose by 962, or 89%, to a last four-week average of 2,044 attendees. - Young women ages 18 to 29 made up 16% of total attendance, or 337 of 2,044 attendees. - Pilot religious leaders made 283 outreach visits last week, reaching 1,816 individuals. - Year to date, outreach totals reached 2,237 visits and 6,680 individuals. - The pilots recorded 1,120,946 social media views to date from 625 invite videos. - The pilots also logged 1,019 total class attendance entries to date. - Performance-linked payments totaled $2.7 million, with 55% going to pilots and 45% to supporting media organizations.

The details: - The Lisbon, Portugal pilot, Real Basílica e Convento do Santíssimo Coração de Jesus, won a $10,000 EMPOW award after a Sunday 7:00 p.m. mass that included 183 young women. - The Lisbon pilot’s 2024 baseline was 15 young women. - The northeast U.S.A. pilot, Chabad-Lubavitch Center, won a $10,000 EMPOW award after 101 outreach visits during the week of November 1–7, 2026. - The Antwerp, Belgium pilot, Sint Grigor Narekatsi Kerk, won a $10,000 EMPOW award for sharing weekly outreach pilot materials available on the pilot page of the company website. - Summary tables of key performance metrics are published every Tuesday and are available at weekly pilot key metrics. - Khachkar Studios says it also supports multi-denominational religious organizations using performance-based criteria.

Between the lines: - The reporting frames religious participation like a managed growth program, with benchmarking, incentives and recurring scorekeeping. - The focus on young women suggests the company is trying to measure a specific demographic shift, not just overall attendance. - The awards and payment structure signal that the pilot network is being run with explicit performance targets rather than informal participation goals.

What's next: - Khachkar Studios will continue publishing weekly T•A•P updates and Tuesday summary tables for its pilots. - The company says all pilots are expected to continue using its benchmarking framework to improve attendance and outreach. - The release points to ongoing efforts to expand the Jesus Lives movement through the message: “Bring a Friend. Bring a Family. This Sunday and every Sunday.”

The bottom line: - Khachkar Studios is turning weekly religious engagement into a measurable pilot program, with attendance growth, outreach activity and payments all tied to performance.